The Need for Reputation Management
Every company needs reputation management for several reasons. Engaging in internet marketing and implementing social media strategies needs to be complemented by a good online reputation management to fully harness its benefits. eEndorsemnts Online Website
Moz.com came up with tips on improving a company’s reputation management. “Get company-wide buy-in. Everyone within the organization must be committed to asking for feedback from customers and sincerely listening for areas that can and should be improved. This needs to start at the top and flow through the entire organization. Always keep in mind that you have asked for ways to improve your business, so even the happiest customers are very likely to make suggestions. Take this as a positive, not a negative.”
Read the rest of the list here.
Search Engine Land also has an article on reputation management, particularly that which pertains to how long a negative online reputation can improve following the take off of an online reputation management campaign. eEndorsements for Personal
“Sometimes, a good reputation management pro can see a shortcut to cleaning up your reputation that doesn’t require long-term work on getting many things to rank. For instance, I’ve sometimes made negative items completely disappear by petitioning a review site to delete reviews that broke the site’s rules, or by asking an internet service provider to disable a website they host that is harassing someone.”
The original article is posted here.
Tips on Online Reputation Management
Kissmetrics meantime explained why every company needs reputation management, in order to further its internet marketing campaign and its company image per se. came up with tips on improving online reputation. “Aggressive SEO: If someone googles your name, appearing on page 1 and 2 of the search results will be much more important than your business card or website. They will show at a glance several high ranking web sources talking about you. If they display false information, the first thing that you or your online reputation management company should do is devise a search marketing strategy that increases the ranking of positive content, owned by either you or third parties. The search engine game is too important to be ignored, and it is the first step in restoring your image.” eEndorsements for Physicians
Read the continuation of the article here.
Online reputation management is indeed an important tool that every company should have in its arsenal.